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If you want to generate immense exposure for your company, social media can help you out. In fact, many marketers say that they only use 6 hours a week to make ads and promote their companies. This is because millions of people now enjoy various social media platforms. Simply put, you want your company to be where your target market is. Here are the reasons why you should try social media marketing.

Brand Awareness

Social media is a tool you can use to show your company’s identity and voice. You can also reach out to people who are not yet acquainted with your brand. Once they like or follow your ads and social media account, the people in their social media circle will also see your brand.

More Traffic to Your Website

Every time you post your ads of any status on your social media, you can put up a link to your website. This means that you are leading more traffic towards your website. They will get to know more if your products and services.

When creating your social media profile, you should also include a link to your homepage. Search engines may not able to get the content of your account, but it can boost your rank with social signals.

Customer Satisfaction

Social media is also a communication platform. It can give you the chance to reach to your target audience at a personal level. They also value if they can express their opinions about your products and services. At the same time, you can answer them privately too. People appreciate a company who can listen to their customers to improve their services

Using social media as part of your marketing strategies should be taken seriously. You can’t let a new employee answer complicated questions and post ads that are not properly targeted. You need to hire a professional team to do it is for you.

Finding good employees at a short notice is very challenging for any company. You might find a young promising talent, but you still need to hone it with training and experience. Add to that, if you are looking forward to taking a big leap to grow your business, you have to expect that there will be more work to be done and more costs to settle.

If you are still unsure if you need to outsource some of your company process and admin work, you must be aware of the current trends.

Hi-Tech Call Centers

More firms are now hiring chatbots and intelligent assistants to resolve customers’ queries. This does not mean that call centers will meet their ultimate demise. It just means newer types of call center services will rise. Call centers providing IT-enabled services round the clock and are available online will be rising in the industry. Using chatbots and virtual agents will ensure that your existing clients and prospected leads will be served anytime they make an inquiry. This will increase customer satisfaction.

Digital Transformation

Cold calling is already a thing of the past. More companies are adapting to the online marketing trends since the massive shift in the purchasing behaviors of consumers. They no longer want the hard selling, and they are very vocal about it in the social media. What they want are companies who can genuinely help them with their pain points as soon as possible. This is why most of them search for solutions online and expect immediate answers.

If you are not utilizing SEO and your website does not provide any online presence or smart branding, then you are missing out on the brimming leads online. In fact, 68% of the companies would now outsource their SEO services for improved visibility.

Rise in Virtual Employment

The number of freelance employees is increasing as many are now realizing the possibility of being a digital nomad. The prospect of offshore outsourcing. Not only can you expect delivered results on time, you can also do away with employment issues in your country as you can easily outsource in offshore.

Every business needs a sleek financial management whether it is a large enterprise or a small startup. It is not possible to keep a thriving business if your accounting is all over the place. Accounting has time-sensitive tasks as it must always be updated.

Accounting is not easy if you have limited time and resources as there will be a tendency that it will not be accurate. A great way to keep your accounting in good shape is to get data enrichment services or outsource it. Among the global outsourcing industries, Philippines ranked third among top countries and Manila ranked fourth in terms of city ranks based on sizable revenue. International companies who are outsourcing in the Philippines enjoy these benefits.

Save Money

Of course, all outsourcing companies are proud to say that you can save money if you do outsourcing since you don’t have to deal with employees’ salaries, benefits, and additional equipment. However, the Philippines offers the most efficient outsourcing accounting work at the lowest labor costs. The average annual salary of an accountant in the Philippines is Php 292,416. On the other hand, a person with the same job description earns around Php 2.6 million or $49,749 a year.

Access to Expert Skills

Filipinos are known to easily adapt and learn. The same goes for language and multiple skills. Add to that, Filipinos working in outsourcing industries are meticulous in their jobs especially that their firms have strict quality control. A simple mistake in accounting can deprive company growth if not bring it to ruins. With this in mind, you can access highly skilled accounting professionals in the Philippines. The Philippines has a 96.3% literacy rate and the accountants have an intensive knowledge of the tax code and laws on various industries.

Advanced Technology

If you do your accounting yourself, you have to buy tools and applications to keep things smooth. If you outsource your accounting tasks, there is no need to pay for those costs in full. Many accounting providers divide the costs to their clients, saving operational costs while still enjoying the same tools.

Securing funds can be the toughest part of starting up a business. You may have a great business idea that has the potential to grow, but without a capital, it will not even have a chance flourish right from the start. Add to that, many entrepreneurs fail to conduct thorough research to avoid underestimation of the needed capital.

You can just start a business and then stop halfway because you realize that the funding is not enough. The competition for funding increases every day, so we are giving you five tips so you can secure your funds.

  1. Be Detailed

No business will succeed without a thorough business blueprint. It can map out the course of the business for the years to come. Naturally, investors will want to see the value of the business they are investing in. A poorly written business plan will surely kill your business even before it gets started since no investor will risk money on something they are not sure will provide revenue.

  1. Keep a Good Credit Score

Banks are known to be risk-averse. They will not lend to anyone whom they know have bad payment habits. If you maintain a good credit score, you will be able to build your creditworthiness, and this will be the key to your business loan approval.

  1. Build Connections

You have to network with the right people. Grow your business by getting close with success-oriented individuals.  Professional networking can help businesses flourish in any industry. And it can help you find funds too with the right people vouching for you to investors. If you are not into face-to-face networking, you can try online through crowdfunding.

  1. Seek Advice

Get in touch with financial advisors and get advice on how you can adjust your finances to fund your startup. Additionally, they can suggest the right lending companies that can give you the best business loan deal.

  1. Shop for Financing

A business plan with systematic budget plans can help the lenders decide if you will be able to grow your business and have enough cash to pay off your loan. Approach different financing institutions and compare the offers that you get. Choose the one that fits your needs and with payment terms that you can settle with ease.

Doing the said tips will increase your chance of finding an investor, bank, or a financing firm that will fund your startup. Once you have your cash, hire the right people to support you in growing your business and making your ideas into reality.

tRunning an E-commerce site is a careful mixture of hard work, strategic planning, and constant marketing efforts. Depending on your products, your E-commerce website must have a steady uptime and relative speed. Web users tend to stray from unstable and unresponsive websites. Actual promotion of products is also another concern.

Every promotional strategy must be done with meticulous standards or they will bring poor results. Check out these 3 simple tactics of promoting your e-commerce products.

Write Catchy Product Descriptions

Product descriptions are the little snippets that will entice your customers. A common mistake among e-commerce site owners is their lack of attention for product descriptions. They usually create bland descriptions that carry no weight at all. Focus on product descriptions; make them enticing, attractive, and extraordinary. Create strong reasons for your customers to trust your products.

Build Off-Page Content about Every Product

Now that you’ve pumped your product descriptions, it’s time to focus on off-page tactics. This is where marketing methods set in. Build content around your products and share them on different platforms such as Facebook and Twitter. This is a good way to build a following for your website. Your efforts will pay off soon and people will start recognizing the beauty of your products.

Launch Press Releases Every Now and Then

If social media content can bring traffic, press releases can magnify the efforts. These content pieces are done periodically and must not be exploited. Keep your press releases special, but not spam-filled. List down all benefits of a product and weave them into a powerful, convincing content piece. Moreover, any movement in your company is entitled to a press release.

These tactics are geared enough to bring positive results. By applying these techniques, you can improve the overall value of your e-commerce website. In turn, you can sell products with relative ease.